IKEA shows sustainability can be colorful, motivating and enjoyable
Source: https://www.designboom.com/design/ikea-democratic-design-days-sustainability-urbanization-06-12-2019/images of massive stores and mass-produced items might come to mind when you first think of IKEA, but sustainability is a key driving force behind every action they take and every product they make. in fact, when witnessing all their announcements like ‘ROGNON‘, ‘SAMMANLÄNKAD‘ and ‘urban village project’ from the brand’s democratic design days 2019 event, it is clear to see how devoted they are to sustainability, especially in the age of urbanization. ‘IKEA is an every-growing company so if we want to achieve our sustainability strategy, then we really need to reset everything from materials to production to transportation,’ begins lena pripp-kovac, head of sustainability, inter IKEA group.
launched in 2012 and updated in 2018, ‘people & planet positive’ is IKEA’s sustainability strategy and encompasses everything within their own franchise as well as their value chain. two of their most notable and ambitious aims are to remove single use plastic by 2020, and use only renewable or recyclable materials by 2030.
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